The world
The project treats brand identity as fiction rather than a fixed logo package. Repeated symbols, garments, characters and interfaces establish a world that can keep expanding.
Transmedia world / fashion / 3D / brand
Character fragments and symbolic forms developed as a modular visual language for the EXODUS world.





The garments move the identity from screen and poster into styled physical characters.


The project treats brand identity as fiction rather than a fixed logo package. Repeated symbols, garments, characters and interfaces establish a world that can keep expanding.
A modular visual language connects printed matter, digital interfaces, moving image and designed objects while allowing each output to feel discovered rather than templated.
The next case-study pass will document the interactive web layer, production process, 3D pipeline and how audiences move between the physical and digital parts of EXODUS.